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Age-Old Proven Fitkari Remedy. Advanced By Science.

ENGINEERED FOR INDIAN MEN.

WHY ALUM

Why Choose Alum / Fitkari?

Alum has been trusted for generations for its natural antibacterial and astringent properties. Discover the science behind Alum-On through published research.

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Published Research

Antibacterial Action of Potash Alum

Potash Alum demonstrated effective antibacterial activity against common odor-causing bacteria found on the skin. Laboratory testing showed that a 2% Alum solution inhibited the growth of multiple bacterial strains, helping reduce body odor while maintaining the skin's natural protective flora. The antibacterial effect increased with higher concentrations, confirming Alum's effectiveness as a natural deodorizing ingredient.

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Published Research

Formulation & Stability of Alum-On

Researchers formulated Potash Alum into lotion, gel, and cream using a 2% concentration. Each formulation underwent stability testing under different temperature and humidity conditions. Results showed excellent stability, consistent pH, uniform drug content, smooth texture, and reliable performance throughout the testing period, demonstrating suitability for topical skincare applications.

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Published Research

Clinical Findings & Conclusion

The study concluded that Potash Alum is a natural ingredient with antibacterial and astringent properties suitable for topical use. Lotion, gel, and cream formulations maintained product quality, stability, and effectiveness throughout testing, supporting Potash Alum as a reliable ingredient for personal care products such as deodorants and aftershave applications.

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Ingredient Science

Science behind ALUM-ON

A powerful blend of skin-friendly actives designed to fight odor, reduce sweat concerns, soothe irritation and keep skin fresh every day.

🧪

Alum (Fitkari)

Controls sweat & odor

A natural mineral that helps reduce sweat, fights odor-causing bacteria, and keeps skin feeling fresh.

💙

Niacinamide

Supports healthy skin

Helps strengthen the skin barrier, improve tone, and reduce irritation caused by daily friction.

🛡️

Zinc PCA

Balances excess oil

Helps control oil and supports freshness by reducing the environment where odor can build up.

Salicylic Acid

Keeps pores clear

Gently exfoliates dead skin cells and helps keep underarm pores clean and smooth.

🦠

Piroctone Olamine

Fights odor-causing microbes

Helps reduce odor-causing bacteria and supports long-lasting freshness throughout the day.

💧

Panthenol

Soothes & hydrates

Provides comfort to the skin by helping reduce dryness and keeping skin soft.

🌿

Aloe Vera

Calms sensitive skin

Naturally cools, refreshes, and soothes skin after daily use.

The Solution Stack

Alum-On SPF 50++ PA++++ Sunscreen Spra

Regular price Rs. 488.00
Sale price Rs. 488.00 Regular price
Unit price

Alum-On Dual Action Roll-On for Men

Regular price Rs. 488.00
Sale price Rs. 488.00 Regular price
Unit price

Alum-On Deodorant Spray

Regular price Rs. 488.00
Sale price Rs. 488.00 Regular price
Unit price
Post Shave Face Mist

Post Shave Face Mist

Regular price Rs. 499.00
Sale price Rs. 499.00 Regular price
Unit price
Deep Clean Face Wash

Deep Clean Face Wash

Regular price Rs. 499.00
Sale price Rs. 499.00 Regular price
Unit price
Deeply cleanse pores, control excess oil, and maintain fresh, confident skin all day long.

Daily Skincare Essential

Advanced Face Care

Control Excess Oil & Refresh Your Skin Daily

Inspired by Ancient Wisdom

Age-Old Fitkari. Modern Science. Superior Skin.

Why Choose ALUM-ON

Pure. Powerful. Skin Friendly.

ALUM-ON
Others
Science Backed
Alum Powered
Dermatologically Tested
Sulphate Free
Paraben Free
Cruelty Free
Made In India
Built For India

NOT IMPORTED. ENGINEERED FOR INDIAN CONDITIONS.

ALUM-ON is designed for the realities of Indian men — hot weather, daily sweat, pollution exposure, active routines and skin concerns caused by humidity and friction.

Daily Sweat Exposure

Daily Sweat Exposure

Made for office hours, workouts, travel and long active days.

Pollution Exposure

Pollution Exposure

Supports freshness even when dust, sweat and pollution build up daily.

Indian Climate

Indian Climate

Built for Indian men withstanding changing weather conditions.

Indian Skin Concerns

Indian Skin Concerns

Designed for pigmentation, irritation, friction, roughness and everyday skin discomfort.

What People Are Saying

Fresh & Clean All Day

"I've tried many face washes, but ALUM-ON leaves my skin feeling deeply cleansed without making it dry. The face mist gives an instant refreshing boost throughout the day."

Krish Patel

Daily Skincare Duo

"The Face Wash effectively removes excess oil and impurities, while the Face Mist keeps my skin hydrated and calm. A must-have for everyday skincare."

Ram Patel

Refreshing & Gentle

"I love how gentle the Face Wash feels on my skin. Paired with the Face Mist, it keeps my face fresh, balanced, and energized all day long."

Laxman Kapoor

Exclusive Care

Reveal Clearer, Healthier Skin Every Day

Experience the power of age-old Fitkari enriched with modern skincare science. Deeply cleanse pores, control excess oil, and maintain fresh, confident skin all day long.

Free Shipping

From all Orders Rs 999

Free Returns

Return Within 30 Days

Secure Shopping

You're in safe Hands

Committed to You

When you commit to ALUM-ON we commit to you. Our skincare specialists are available to guide you every step of the way.
What is Alum (Fitkari)?

Alum, commonly known as Fitkari, is a natural mineral traditionally used for skincare. It is valued for its cleansing, soothing, and skin-toning properties and has been used for generations as part of daily grooming routines.

Can I use it daily?

Yes, Alum can be used daily as part of your skincare routine. Regular use helps keep the skin feeling fresh, clean, and balanced. For best results, use it gently and follow with a moisturizer if needed.

Will it suit oily skin?

Yes, Alum is especially suitable for oily and combination skin types. Its natural astringent properties help reduce excess oil and leave the skin feeling refreshed and mattified.

Can I use it after shaving?

Absolutely. Alum has traditionally been used as an aftershave treatment to soothe the skin, calm irritation, and provide a refreshing sensation after shaving.

Is it suitable for Indian weather?

Yes, Alum is well suited for Indian climatic conditions. Its refreshing and oil-balancing properties make it ideal for hot, humid, and tropical environments, helping the skin feel clean and comfortable throughout the day.